Beauty
From the first stroke to the final finish.
Product, technique and trends at the heart of the show: try, learn and shop direct from the brands.
- Makeup
- Skincare
- Hair
- Barbering
- Nails
- Aesthetics
Inaugural edition · Mississauga, Ontario
Everything that makes you glow, under one roof.
Beauty, fashion and wellness across two days of stage shows, brands, workshops and community. A gathering for those who create, care for and celebrate their look.
Dates: April 10–11, 2027 · 10:00 a.m.Venue: IKON Event Space — 6887 Dixie Rd, Mississauga, ON L5S 0B8
Doors open in
156days21hours10min26sec
The Event
A show made for beauty in every form.
BEAUTY. EXPO brings together brands, professionals, creators and guests in Mississauga who share one idea: beauty is lived, learned and celebrated together. Over two days you will explore four zones, watch the stage come alive and meet the people shaping the industry.
For every age, gender, style and culture. There is a place here for you.
Show zones
Four zones. One experience.
Fashion
Style with a voice of its own.
Design, conscious fashion and the pieces that say who you are, from gala to resort.
- Designers
- Sustainable fashion
- Evening wear
- Resort wear
- Swimwear
- Shapewear
- Influencers
- Photographers
- Bridal
Wellness
You look good because you feel good.
Body and mind in balance: specialists, practices and conversations to care for yourself inside and out.
- Nutrition
- Holistic health
- Fitness
- Yoga
- Mental health
- Aesthetic medicine
- Aesthetic centres
- Speakers
Stage Program
The stage never stops.
Non-stop programming all day, both days, with the audience steps away.
- Fashion shows
- Hair competitions
- Makeup demonstrations
- Guest speakers
- Influencers
- Workshops
- Press conference
Stage Program
All-day stage.
Two days of continuous programming. The hour-by-hour schedule will be announced soon; here is what to expect.
Fashion shows
Runways with designers and fashion brands, from couture to everyday wear.
Hair competitions
Stylists and barbers working live in front of the crowd, against the clock.
Makeup demonstrations
Techniques, products and tricks explained step by step by professionals.
Guest speakers
Voices from beauty, fashion and wellness sharing what they know.
Workshops
Hands-on sessions to learn something new and take it with you.
Press conference
Show announcements and news for media and content creators.
Program subject to change. Subscribe to the newsletter to receive the full schedule.
Exhibit
Why exhibit at BEAUTY. EXPO
Put your brand in front of an audience that comes to discover, try and buy.
Space is limited. Request information on availability and booth options.
An audience with real interest
People who come looking for beauty, fashion and wellness, ready to meet your offer.
Direct contact with your customers
Show, demonstrate and sell face to face. Turn curiosity into loyalty.
Visibility on stage
Continuous programming that builds audience and opportunities to showcase your brand.
A multicultural community
Mississauga and the Greater Toronto Area bring together diverse audiences with different tastes, languages and styles.
Partnerships and business
Meet professionals, distributors, media and creators who can help your brand grow.
Sponsor
Why sponsor
Connect your brand to an experience people remember and share.
Every sponsorship is built to measure. Request information and let's talk.
Prominent presence
Your brand visible before, during and after the event, on the website, the stage and the show's channels.
Experiences made for you
We design an activation with you that fits your brand and your audience.
Content that travels
Photo, video and social coverage that extends your participation well beyond the two days.
Access to a like-minded audience
Reach consumers and professionals in beauty, fashion and wellness.
Gallery
This is how BEAUTY. feels.
Reference images; real photos from the show coming soon.
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Attend
Come experience it.
Two days to discover brands, try products, learn from experts and enjoy the show.
- Explore four zones and discover new and favourite brands
- Try, compare and shop directly from the makers
- Enjoy the stage: runways, competitions and demonstrations
- Learn in workshops and talks led by professionals
- Meet others who love beauty, fashion and wellness
April 10–11, 2027
IKON Event Space
6887 Dixie Rd, Mississauga, ON L5S 0B8
Ticket information coming soon. Leave your email and we will let you know first.
Contact
Let's talk.
To exhibit, sponsor or ask anything at all, write or call our sales team.